Jul 8, 2026
People will save for four years, eat less, and travel across the world to watch their team play. Kris and Michael walk through Berlin during the World Cup and ask what that spending really buys.
This is the first episode of the Walking Masterclass. Filmed in Berlin a few hours from the Switzerland and Canada match, the conversation moves from the cost of the World Cup to the experience economy, tribal economics, and the human need to belong. Kris and Michael discuss why people spend to be part of a tribe, why travel often works as an escape from the life you built, and why the two most important decisions you make are whether you marry and whom you marry.
Claim your free gift:
Free gift #1
McKinsey & BCG winning resume
www.FIRMSconsulting.com/resumePDF
Free gift #2
Breakthrough Decisions Guide with 25 AI Prompts
www.FIRMSconsulting.com/decisions
Free gift #3
Five Reasons Why People Ignore Somebody
www.FIRMSconsulting.com/owntheroom
Free gift #4
Access episode 1 from Build a Consulting Firm, Level 1
www.FIRMSconsulting.com/build
Free gift #5
The Overall Approach used in well-managed strategy studies
www.FIRMSconsulting.com/OverallApproach
Free gift #6
Get a copy of Nine Leaders in Action, a book we co-authored with
some of our clients:
www.FIRMSconsulting.com/gift