Nov 24, 2025
Phil Gilbert led one of the most significant cultural transformations in corporate history, as IBM’s General Manager of Design, he helped the 400,000-person company reinvent how it thinks, listens, and builds products.
In this in-depth interview, Phil shares the playbook behind “Irresistible Change”, his approach to scaling design thinking, transforming culture, and helping teams adopt new ways of working that actually work.
If you’ve ever wondered how to lead large-scale transformation that doesn’t collapse under politics or mandates, this conversation will show you the operating system behind lasting change.
About Phil Gilbert
Phil is the author of Irresistible Change and is best known for
leading IBM’s twenty-first-century transformation as its General
Manager of Design. His work has been profiled in Harvard Business
Review, Fast Company, and numerous case studies on corporate
reinvention.
Get Phil's book, Irresistible Change, here: https://shorturl.at/dA4Z3
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