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The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving


The Strategy Skills Podcast is the channel where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Learn all the skills of McKinsey and BCG consultants without having to work at a consulting firm. Our podcasts have been downloaded over 2 million times worldwide and we rank in the Top 10 career podcasts in most countries. Opt-in to our newsletter at www.firmsconsulting.com to receive free sample Insider content that we share nowhere else.

Each year we pick one consulting study and narrate the analyses, client interactions and recommendations so you can understand how the strategy is developed. Detailed videos and power-points to accompany the podcasts can be found on our website.

The podcast teaches both technical analyses and soft skills like communication. We discuss concepts to help listeners advance their strategy, operations and implementation skills, enhance their critical thinking ability and build their executive presence.
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Dec 21, 2022

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

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